Sabio Group is an expert services partner specialising in digital CX transformation. Sabio uses contact centre, AI, and data insights to help create brilliant customer experiences, enabling you to get to know your customers better and making their interactions smooth and memorable.

Over nearly three decades, Sabio has established itself as a consultancy-led authority in the European contact centre industry, helping organisations navigate the increasingly complex digital CX landscape. The Group’s comprehensive solutions, services and consultancy expertise blend seamlessly to empower organisations to deliver exceptional customer and employee experiences (CX & EX).

Sabio’s distinctive approach leverages knowledge and technology alongside strategic partnerships with world-class technology leaders, including Amazon, Avaya, Genesys, Google, Microsoft, Salesforce, Twilio and Verint, to name a few. This powerful combination enables Sabio’s clients to optimise customer journeys by making more informed decisions across multiple contact channels.

With deep specialisation in contact centre infrastructure, artificial intelligence, and data insight solutions, Sabio has earned the trust of major European and global brands, guiding them through their most challenging customer experience transformations with expertise, innovation and strategic vision.

For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.