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Articles and Thought Leadership from CCMA and Partners

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We regularly publish articles, white papers, podcasts and other useful industry information that we create ourselves or from our partners. See the latest pieces of Insight below, or choose a category from the menu.
2 minute read
Infographic: Voice of the Contact Centre Consumer 2026
An infographic visualising the key findings from the Voice of the Contact Centre Consumer 2026 report.
Customer Experience
5 minute read
Supporting Your Contact Centre Teams During Hot Weather
With summer temperatures continuing to rise, contact centre environments – whether office-based or at home – can quickly become uncomfortable and, at times, unsafe.
Colleague Experience
4 minute read
BPO Relationships Must Start with Questions, Not Solutions
Organisations are increasingly reframing the contact centre outsourcing process to ask - what can outsourcing deliver us?
Operational Excellence
5 minute read
How Do We Plug the Sentiment Gap?
While most UK consumers feel customer service has improved, vulnerable consumers increasingly feel they're being left behind.
Operational Excellence Strategy and Leadership
4 minute read
Is the UK Outsourcing Market Shifting From Cost to Capability?
The 2026 edition of the UK Contact Centre Outsourcing Report reveals a changing landscape for buyers.
Innovation Operational Excellence
6 minute read
The UK is a Nation of Experience Sharers and Email Enthusiasts
This article provides an overview of the results from the CCMA’s new landmark study Beyond Demographics: Customer Contact Personas Shaping UK Service Expectations.
Customer Experience Operational Excellence
6 minute read
Technology Procurement – Where to Start?
This article is a practical overview that outlines how organisations can confidently navigate complex, evolving technology decisions.
Innovation
50 minute read
The UK Contact Centre Outsourcing Report 2026
This report is the CCMA’s essential annual guide for buyers of UK customer contact outsourcing services, produced with key insights from The Knowledge Group and written by a range of industry experts.
Colleague Experience Innovation Operational Excellence Strategy and Leadership
1 hour read
Beyond Demographics: Customer Contact Personas Shaping UK Service Expectations
This CCMA research initiative reveals the five Customer Contact Personas that make up the UK adult consumer population, each with its own distinctive preferences and perceptions.
Customer Experience
5 minute read
How Does the EU AI Act Impact Contact Centre Leaders?
This article dives into how the new EU Artificial Intelligence Act (EU AI Act) impacts UK contact centres.
Innovation Operational Excellence Strategy and Leadership
60 minute watch
The Importance of Developing your People
In this online seminar, we explored how behaviour, mindset and meaningful development shape engaged teams, motivated colleagues and consistently strong outcomes.
Colleague Experience Operational Excellence
4 minute read
Can we Predict the Operating Models of the Future?
The world of customer contact as we know it is transforming, and organisations are being told they must evolve at breakneck speed.
Operational Excellence Strategy and Leadership
3 minute read
The AI Journey – What a Key CCMA Data Source Tells Us
Tracking how UK contact centres are actually approaching their implementation of AI has been a key mandate for the CCMA for some time. It has also been the driving force behind our recent How To… events.
Innovation
5 minute read
Before the Bot: Why a Framework for AI Adoption is Crucial
Deploying AI in the contact centre is fundamentally a change management challenge that needs critical strategy planning.
Innovation
5 minute read
BPO Briefings: Keeping Up with the Pace of Change
At our latest BPO Briefing the mood was one of cautious pragmatism - an industry that knows the ground is shifting and is working hard to stay ahead.
Operational Excellence
60 minute watch
Watch: Contact Centre Predictions for 2026 and Beyond 
The convergence of advanced AI, evolving customer expectations and a changing skills requirement is reshaping our sector.
Operational Excellence
10 minute read
Looking Back: Contact Centre & Customer Services Summit Highlights
Last year’s event brought senior leaders together for two days of focused learning, strategic discussion and connection.
Customer Experience
5 minute read
The Big Switch Off: Is Your Organisation Prepared?
A major change to UK telecoms that will have a significant effect on contact centres and their customers is now just 12 months away,
Operational Excellence
15 minute
Early Colleague Involvement – the Key to AI Success?
Organisations that involve their frontline colleagues early in AI implementation are the ones that have most frequently declared success.
Colleague Experience
15 minute read
Knowledge Management: Digging into the Detail
This Q+A tackles some of the most common Knowledge Management challenges, collated from recent CCMA events and from across our network.
Strategy and Leadership
National Contact Centre Day – How Will You Be Celebrating?
By getting involved in the inaugural National Contact Centre Day on 4 March 2026, we hope to continue shining the spotlight on all the fantastic and innovative work being done in our industry.
Colleague Experience Strategy and Leadership
10 minute read
Does Contact Centre Fraud Need a Rethink?
Contact centre fraud is no longer a one-off incident. New data shows that criminal networks are scaling fast, using the contact centre as their entry point.
Operational Excellence
60 minute read
Watch: Don’t Stop! Keep Your Technology Evolving
We invited experts in fraud and crime prevention to tell us more about how we can stop crime. Watch the online seminar.
3 minutes
Second Telecommunications Fraud Charter: What It Means for Contact Centres
The UK’s contact centre and telecommunications sectors have taken a major step forward in the fight against fraud.
Customer Experience Innovation Operational Excellence
BPO Briefings: Insights From a Transformative Year
Over the past year, the CCMA has brought together leaders from across the UK’s BPO community to explore the realities of operating in an environment defined by change.
Innovation Operational Excellence Strategy and Leadership
10 minute read
The Contact Centres Turning Ambition into Action
Explore learnings from the 2025 UK National Contact Centre Conference with the theme - Built to Lead: Turning Ambition into Action.
Colleague Experience Customer Experience Innovation Operational Excellence Strategy and Leadership
10 minute read
Supporting Vulnerable Customers is the Right Approach – and Provides a Strategic Advantage
Supporting your vulnerable customers creates meaningful connections, inspires confidence and drives lasting engagement. How organisations respond to vulnerable customers can make all the difference between a positive customer experience and a missed opportunity.
Customer Experience
10 minute read
What Does Good Look Like in Today’s Contact Centres?
The CCMA Benchmark programme has provided vital industry data for for UK organisations looking to assess their contact centre performance against 25+ core metrics.
Operational Excellence
15 minute read
The Generational Divide: How Age Shapes Contact Centre Expectations
Far from being a uniform experience, the way customers perceive and engage with contact centres is shaped by a range of factors.
Customer Experience
5 minute read
Why Building a Leadership Pipeline Matters More Than Ever
Your colleagues may not see themselves as leaders yet, but with structured development, they become the foundation of consistent leadership.
Strategy and Leadership
15 minute read
Growing Leadership from Within – Why it’s Worth the Investment
Your colleagues may not see themselves as leaders yet, but with structured development, they become the foundation of consistent leadership.
UK Employment Law Changes – Six Considerations for Contact Centres
Peninsula UK’s Employment Services Director, Kate Palmer, joined Leigh Hopwood to break down what’s coming up and how to prepare.
Colleague Experience
30 minute read
Consumer Duty – A Catalyst for Transforming Insurance Operations
Consumer Duty has the potential to reshape the industry – prompting insurers to become more efficient, customer-centric and ready for the future.
Operational Excellence
30 minute read
DEIB: Building a Future-Ready Diverse Workforce
The report explores how UK contact centres are addressing DEIB challenges, fostering safe spaces, and using technology to empower diverse teams.
Colleague Experience Strategy and Leadership
10 minute read
Key Frontline Soft Skills Every Contact Centre Needs to Know
Let’s take a look at the key soft skills driving results in contact centres today.
Colleague Experience
10 minute read
Why Embedding Customer Experience From Day One is Key to Business Success
In today’s competitive landscape, integrating Customer Experience (CX) into a business strategy from day one is essential for long-term success.
20 minute watch
LinkedIn Live with Claire Thomlinson at Valda Energy
Kate Law spoke with Claire Thomlinson at Valda Energy, to explore their transformational journey through the Futures: Leadership Programme.
Operational Excellence
10 minute read
Framing CX Investment as a Strategic Imperative
Explore the importance of viewing CX technologies as essential investments for efficiency and profitability.
Customer Experience
10 minute read
Empowering Contact Centre Leadership at Every Level
The traditional top-down leadership model that has applied in contact centres since forever, is no longer fit for purpose.
Operational Excellence
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The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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