Leadership Series

Abstracts from CCMA’s Leadership Forum meetings

Upcoming Events

Search by Keyword

Search by Keyword

Search by Date

Search by Date
The Leadership Series is the documented output from CCMA’s Leadership Forum meetings. These meetings take place at the House of Lords and provide an exclusive opportunity for senior contact centre leaders to explore the key factors driving change in the industry and to consider how to continue to innovate for the benefit of the customer, colleagues and the business.

All Leadership Series releases can be downloaded below:
30 minute read
Public Services: Connecting Fragmented Journeys
Key insights from the March 2026 Leadership Forum, where senior leaders from across public services to discuss customer journey management.
Strategy and Leadership
30 minute read
Financial Services: Striking the Right Human and Digital Balance
How do you integrate AI and automation without losing the human connection that customers still need and value?
Customer Experience Innovation
30 minute read
The Hidden Cost of Over-Automation
Senior leaders gathered at the House of Lords to explore the impact of ‘over-automation’ within their contact centre operations.
Operational Excellence
30 minute read
Emotionally Connected Customer Experience
Leaders discussed how they’re strengthening emotional connections with customers during an era of rapid digital transformation.
Customer Experience
30 minute read
Insurance: Delighting the Customer at Every Touchpoint
Uncover what it truly means to delight customers in the insurance sector, built on complexity and compliance.
Customer Experience
30 minute read
Fraud and the Contact Centre: What Can You Trust?
This CCMA Leadership Report captures key insights from the autumn 2025 Leadership Forum, where senior leaders from across sectors came together to discuss fraud and the contact centre.
Customer Experience Operational Excellence
30 minute read
Energy & Utilities: Automation for Efficiency
Discover how contact centres are prioritising automation, building businesses cases for projects and starting with ‘small wins’, while focusing on a future or ‘proactive’ over ‘reactive’ service.
Operational Excellence
30 minute read
Retail and Travel: Being the Voice of the Customer’s Strategic Hub
Senior leaders from across the retail and travel sectors came together to discuss their Voice of the Customer and data strategies.
Customer Experience Operational Excellence
30 minute read
DEIB: Building a Future-Ready Diverse Workforce
The report explores how UK contact centres are addressing DEIB challenges, fostering safe spaces, and using technology to empower diverse teams.
Strategy and Leadership Colleague Experience
30 minute read
Insurance: Collaboration to Better Protect Customers
Explore the importance of collaboration to enhance customer experience, protect against risks, and foster innovation.
Customer Experience
30 minute read
Energy & Utilities: Future-Proofing the Contact Centre for 2025 and Beyond
Discover the strategies to future-proof contact centres amidst challenges like the energy crisis, rising customer expectations, and regulatory pressures.
Strategy and Leadership
30 minute read
Insurance: Building Contact Centre Resilience During Times of Change
Download the Leadership Series report – Building Contact Centre Resilience During Times of Change.
Operational Excellence
30 minute read
Financial Services: Why Insights are Key to Building your Strategic Value
Download the Leadership Series report – Why Insights are Key to Building your Strategic Value.
Customer Experience Operational Excellence
30 minute read
Retail: Bringing the Contact Centre and Instore Experience Together
With 80% of consumers researching online before buying, how are contact centres and in-store teams adapting to support these informed shoppers?
Customer Experience
30 minute read
Insurance: Supporting Our Leaders to Flourish
Discover how contact centre leaders in the Insurance sector are approaching challenges in supporting future leaders.
Strategy and Leadership
30 minute read
Financial Services: Tackling the Fraud Epidemic in Contact Centres
According to research, six out of ten fraud incidents are related to contact centres in some way. How are contact centre leaders responding?
Operational Excellence
30 minute read
Insurance: The Contact Centre as a Career of Choice
Is recruitment getting easier or harder in the contact centre space? That’s a particular concern for the insurance sector where customer service can prove a key competitive differentiator.
Operational Excellence
30 minute read
Financial Services: Building the Contact Centre’s New Target Operating Model
To stay ahead of the rapid changes in customer behaviours, cost-of-living concerns, complex post-pandemic resourcing, and global conflict, contact centre leaders need to continuously adapt their CX and customer contact strategies.
Strategy and Leadership
30 minute read
Retail: Closing the CX Expectation Gap
Download: Customer satisfaction in the UK has hit its lowest point since 2015, with multiple factors contributing to this decline according to the latest UKCSI
Customer Experience
30 minute read
Retail: Creating Brand Loyalty through the Contact Centre
Download this Leadership Series report and explore the approaches of key industry leaders in the retail sector around brand loyalty.
Customer Experience
30 minute read
Financial Services: Demonstrating the Value of the Contact Centre
Download the Leadership Series report – Demonstrating the Value of the Contact Centre.
Operational Excellence
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

Contact Us

  • 0333 939 9964
  • info@ccma.org.uk
  • CCMA Ventures Limited
    2nd Floor, Regis House
    45 King William Street
    London EC4R 9AN
  • CCMA LinkedIn
© 2026 Contact Centre Management Association. All rights reserved.
Reg No: 5799326