CCMA Benchmark

Compare your Contact Centre against Industry Metrics

Register to participate in CCMA Benchmark 2027

The CCMA Benchmark is an opportunity for you to assess your contact centre performance against 25+ core metrics. You will receive a personalised report on how you compare with your peers, based on performance from 1st January to 31st December 2026.

Benchmarking is included as part of CCMA membership – just register below to participate. To be eligible, your organisation must be UK-based, with contact centres located either in the UK or overseas. You can make multiple submissions if you manage more than one centre or operation.

We find the CCMA benchmarking exercise really valuable in understanding how we compare with other businesses across a whole range of customer, operational and people metrics. The robust methodology and the index give real confidence when sharing the insight with stakeholders. It always provokes debate and discussion amongst the team when we receive it, then we pull on it through the year to answer specific queries or questions that arise.

Strategy Manager Customer Care at The Very Group

Why take part in CCMA Benchmark?

These are just some of the reasons why taking part is good for business:

Find out how your contact centre performance compares to your peers.

Understand where to focus your time and money to make improvements.

Use the opportunity to increase morale and motivation in your team.

Raise the credibility of your contact centre internally by celebrating your results.

Gain the confidence to enter industry awards with the backing of the report.

Benchmarking is included in CCMA membership – just register to participate.

Visit Other Contact Centre Operations

Connect with contact centre leaders across the CCMA community through in-person visits hosted at member sites. See how other operations work in practice, share ideas, and take away insight you can apply in your own contact centre.

Get Involved with Our Online Seminars

Stay close to the topics shaping the contact centre industry through relevant, insight-led online seminars. There may be opportunities to contribute to discussions, join panels, or share real experiences from your own operation.

Invitations to Roundtable Discussions and Executive Dinners

As a member, you may be invited to roundtable discussions, research programmes, executive dinners, and leadership forums. These smaller settings encourage open, honest discussion with peers who understand your challenges.

CCMA Benchmark: How Does Your Contact Centre Compare

Take part in the UK’s largest contact centre benchmark and compare your performance across 30+ key metrics. Use data-led insight to build business cases, validate strengths, and identify areas for improvement.

Opportunity to Advertise Job Vacancies

Attract talent into your contact centre by advertising your vacancies through the CCMA jobs page, reaching experienced professionals within the CCMA community.

Eligibility to Become an Accredited Contact Centre

Members can be independently assessed against the Contact Centre Standards Framework. You’ll receive a bespoke report with clear, realistic recommendations that help validate good practice, support business cases, and drive focused improvement.

Discounts on Training Courses

Members receive a 20% discount on all CCMA Academy courses. Our training is designed specifically for contact centre professionals and delivered by experts with decades of industry experience.

Join CCMA Circles

CCMA Circles bring members together to explore real challenges, share lived experience, and exchange practical insight. Each session focuses on a single topic in an open, supportive environment.

Career Development and Guidance

Access peers and experienced professionals who can support and guide you as you develop your career within the contact centre industry.

Access to a Member Hotline and Private LinkedIn Group

The CCMA Engagement Team is here to help, offering support, advice, and connections across our member community. You’ll also get access to a private LinkedIn group for senior leaders, a trusted space to ask questions, share ideas and stay connected.

Award-Winning 24/7 HR and Employment Law Helpline

The hotline is available to all CCMA members who require specialist support and advice on a range of employment matters. The team provide advice on HR matters, health & safety, wellbeing and employment law, helping employers be free from stress, admin and risk.

Attend the UK National Contact Centre Conference

Be part of the UK’s largest conference for contact centre leaders, bringing the industry together to learn, share insight, celebrate success, and network.

UK National Contact Centre Awards

Celebrate achievement through the industry’s longest running and most respected awards programme, recognising excellence across the contact centre profession.

Connect with International Partners

Through relationships with sister organisations worldwide, CCMA can connect you with contact centre professionals and best practice from across the globe.

Enrich Industry Insights into Your Leadership Events*

Invite a CCMA team member to speak at your in-house leadership event and share fresh industry perspectives. Spark ideas, inspire your leaders, and keep your team ahead of the curve. *T&Cs apply.

Real stories. Real results.

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Every year, organisations across the industry take part in the CCMA Benchmark to learn, improve and strengthen their business cases, and the results speak for themselves.

Easier Than You Expect

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If you’ve never taken part, you might think the process is complicated or time consuming. In reality, many find CCMA Benchmark far easier and more valuable than expected.

How it works

Participating organisations submit data against a series of core questions during a one-month window.

The benchmarking process analyses the responses, draws correlations, and calculates scores across 25+ metrics. Each organisation then receives an individual report.

The report shows your score alongside the overall benchmarking results and includes commentary highlighting areas for improvement. A key purpose of participating is to use these insights to interpret your performance, set goals, and focus your efforts where they will deliver the greatest impact.

For more information please read the FAQ.

The CCMA Benchmark process has helped us identify strengths and areas for development across our customer service functions. It has also given us a clearer picture of how our performance compares nationally.

Customer Experience Manager, Cheshire West and Chester Council

Which metrics are benchmarked?

There are three groups of metrics:

Customer Measures

Looks at metrics such as overall NPS, call quality monitoring volumes, and the average first contact resolution.

Operational Measures

Includes abandon rate, team manager to advisor ratio and total shrinkage.

People Measures

Consider advisor starting salaries, total advisor attrition, total advisor absences and hybrid working model which advisors work.

Visit Other Contact Centre Operations

Connect with contact centre leaders across the CCMA community through in-person visits hosted at member sites. See how other operations work in practice, share ideas, and take away insight you can apply in your own contact centre.

Get Involved with Our Online Seminars

Stay close to the topics shaping the contact centre industry through relevant, insight-led online seminars. There may be opportunities to contribute to discussions, join panels, or share real experiences from your own operation.

Invitations to Roundtable Discussions and Executive Dinners

As a member, you may be invited to roundtable discussions, research programmes, executive dinners, and leadership forums. These smaller settings encourage open, honest discussion with peers who understand your challenges.

CCMA Benchmark: How Does Your Contact Centre Compare

Take part in the UK’s largest contact centre benchmark and compare your performance across 30+ key metrics. Use data-led insight to build business cases, validate strengths, and identify areas for improvement.

Opportunity to Advertise Job Vacancies

Attract talent into your contact centre by advertising your vacancies through the CCMA jobs page, reaching experienced professionals within the CCMA community.

Eligibility to Become an Accredited Contact Centre

Members can be independently assessed against the Contact Centre Standards Framework. You’ll receive a bespoke report with clear, realistic recommendations that help validate good practice, support business cases, and drive focused improvement.

Discounts on Training Courses

Members receive a 20% discount on all CCMA Academy courses. Our training is designed specifically for contact centre professionals and delivered by experts with decades of industry experience.

Join CCMA Circles

CCMA Circles bring members together to explore real challenges, share lived experience, and exchange practical insight. Each session focuses on a single topic in an open, supportive environment.

Career Development and Guidance

Access peers and experienced professionals who can support and guide you as you develop your career within the contact centre industry.

Access to a Member Hotline and Private LinkedIn Group

The CCMA Engagement Team is here to help, offering support, advice, and connections across our member community. You’ll also get access to a private LinkedIn group for senior leaders, a trusted space to ask questions, share ideas and stay connected.

Award-Winning 24/7 HR and Employment Law Helpline

The hotline is available to all CCMA members who require specialist support and advice on a range of employment matters. The team provide advice on HR matters, health & safety, wellbeing and employment law, helping employers be free from stress, admin and risk.

Attend the UK National Contact Centre Conference

Be part of the UK’s largest conference for contact centre leaders, bringing the industry together to learn, share insight, celebrate success, and network.

UK National Contact Centre Awards

Celebrate achievement through the industry’s longest running and most respected awards programme, recognising excellence across the contact centre profession.

Connect with International Partners

Through relationships with sister organisations worldwide, CCMA can connect you with contact centre professionals and best practice from across the globe.

Enrich Industry Insights into Your Leadership Events*

Invite a CCMA team member to speak at your in-house leadership event and share fresh industry perspectives. Spark ideas, inspire your leaders, and keep your team ahead of the curve. *T&Cs apply.

I will definitely be using this information. I am currently working on a project looking at the future of my team and will be using some of this info to back up recommendations that I will be making to our Board.

Head of Sales, Barclaycard

Registration Form

For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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