Research

Original Research from CCMA and Our Partners

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Recognising the changing nature of the contact centre industry in the UK, we are committed to doing quality in-depth research that will support our members with real empirical evidence. We are working with some of our partners to bring this research to you. Please check out the research available here.

50 minute read
Voice of the Contact Centre Consumer 2026
This year’s Voice of the Contact Centre Consumer research provides a comprehensive analysis of consumer contact experiences, with a particular focus on vulnerability.
Strategy and Leadership Customer Experience Operational Excellence
40 minute read
Contact Centre: 2030
Contact Centre: 2030 is a comprehensive research initiative that paints a clear picture of what the not-so-distant future might look like in the contact centre industry.
Strategy and Leadership Colleague Experience Customer Experience Operational Excellence Innovation
30 minute read
Future-Proofing Your People Strategy
Take a look at how organisations are navigating the balance between human and technological capabilities to build resilient, future-ready teams.
Colleague Experience
50 minute read
The Impact of Technology and Economic Shifts on UK Consumers
Explore how UK adults are adapting to increasing workplace automation, economic pressures and the ongoing digital transformation.
Innovation
1 hour watch
Watch: Voice of the Contact Centre Consumer 2024
What does the consumer really think about the contact centre and the service they receive? Catch up in our online seminar as we launch the Voice of the Contact Centre Consumer research.
Customer Experience Operational Excellence
10 minute read
Hybrid Working is the Future Says UK Contact Centre Leaders
With technology advancements and the pandemic enabling remote working to be easier and more prevalent, it’s no surprise that hybrid working is quickly becoming the norm in the UK.
Colleague Experience Operational Excellence
30 minute read
Bringing the Power of Data and Analytics to the Front Line
Download our research to explore data and analytics in action on the front line, showing how both employees and customers can benefit.
Colleague Experience
30 minute read
Navigating the AI Seascape
Explore how you can navigate AI in the contact centre and where the greatest potential resides.
Innovation
30 minute read
Voice of the Contact Centre Consumer 2024
Download our latest research to explore in more detail how consumer confidence and expectations of customer contact have evolved.
Customer Experience
30 minute read
Using Contact Centre Insights to Elevate CX and EX
Download the Research: Using Contact Centre Insights to Elevate Customer and Colleague Experience and find out how you can turn these insights into action.
Customer Experience
30 minute read
Balancing Fighting Fraud with Customer Experience
Download the Research: Balancing Fighting Fraud with Customer Experience to understand how fraud is evolving and what contact centres are doing to stay ahead of fraudsters.
Customer Experience Operational Excellence
45 minute read
Unleashing Frontline Engagement and Productivity
Unleashing frontline engagement and productivity. 74% of frontline contact centre colleagues are happy in their jobs.
Operational Excellence
10 minute read
Implications of the Rising Cost of Living on Customer Contact
…the Implications of the Rising cost of Living on Customer Contact we outline the extent to wh...
Customer Experience
30 minute read
Voice of the Contact Centre Consumer 2023
Download our 2023 research, Voice of the Contact Centre Consumer, to discover the everchanging consumer landscape.
Operational Excellence
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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