CCMA Benchmark

Benchmark FAQ

Benchmark FAQ

As a member of the CCMA you have access to an online benchmarking tool that assesses contact centre performance against 25 core metrics covering customer, operational and people measures. If you participate you will receive a personalised report showing your performance against the benchmark, plus guidance on areas for improvement.

Once you have registered for benchmarking, the CCMA will send the portal link on 2nd January. There is no username and password just a link.

Your data will be benchmarked against other CCMA members.

The benchmarking portal will open on 4 January 2027 and will close on 30 January 2027.

You will receive your benchmark report before the end of February 2027.

Yes, the CCMA will be opening the portal on an annual basis.

No – although <20 seats may not deliver as much value.

Yes. You are able to submit for multiple departments. Please make sure that each relevant department is clear on your submission.

1 January 2026 to 31st December 2026.

It depends how easily you can access the data. Uploading the data into the system will take just a couple of hours, but you may require a couple of days to gather the data if it is not to hand.

Yes – all data is anonymised into industry averages and peer groups.

The benchmarking exercise is anonymous. You will not see the names of any other organisation.

CCMA holds your personal data in high regard. As per the CCMA Privacy Policy, the CCMA is processing your data for legitimate interests and to deliver the service you have registered for. We have taken appropriate steps to maintain our contact information in a secure environment to prevent unauthorised use.

You may opt out of this programme at any time by email, telephone or post. If you wish to opt out, you can do so by emailing info@ccma.org.uk

The CCMA is always open to hearing what you think about the services it provides. If you would like to suggest changes to what the CCMA benchmarks, please email info@ccma.org.uk and we will consider your request. However, it may not be feasible to include your suggestions.
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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