Supported by
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Learning with Purpose: Turning Development into Strategic Impact

Fri 12 Jun 2026
09:30 - 13:30
United Utilities, Warrington

Organisations increasingly recognise that learning and development must go beyond standalone training programmes. To deliver real value, development needs to be intentionally aligned with business strategy, future capability needs, and the organisation’s long-term vision.

During this event, we will explore how contact centre leaders are designing development programmes that directly support strategic priorities, strengthen leadership pipelines, and enable teams to perform in an evolving customer environment. Through interactive discussion, expert insight and practical case study examples, we will examine how organisations are moving from learning activity to meaningful impact.

Hear from industry leaders as they share how they are embedding development into everyday work, focusing investment where it delivers the greatest value, and ensuring learning translates into measurable improvements in performance, engagement and customer experience.

Join fellow contact centre leaders to exchange ideas, challenge thinking and explore how development can become a powerful driver of organisational success.

How much is it?

Included within the cost of your membership.

Why should you go?

CONNECT and share insight with fellow industry peers.

Who is it for?

This event is for contact centre leaders and managers who run departments. For a limited time only, we’re welcoming a small number of non-members to come and experience the CCMA community.

Agenda

09:30
Registration and Networking
10:00
Welcome

Hear the latest news and updates on the CCMA and what to expect from the day.

Kate Knowles, Director of Services, CCMA
10:15
Open Mic: Aligning Development to Strategy and Vision

For learning and development to truly deliver impact, it must be more than a collection of training initiatives – it must be intentionally aligned to the organisation’s strategy and long-term vision. This open mic session explores how development programmes can be designed to directly support business priorities, ensuring that learning not only builds capability but also drives measurable organisational outcomes.

Kate Knowles, Director of Services, CCMA
11:00
Turning Learning into Lasting Impact

Developing contact centre teams is about more than improving performance today; it’s about creating sustainable career pathways, building leadership capability, and strengthening succession pipelines for the future.

This keynote will explore how organisations can move beyond traditional “training events” and instead create development experiences that are continuous, visible, and meaningful. When learning is embedded into everyday work and aligned to strategic goals, it becomes a powerful engine for engagement, growth, and long-term organisational success.

Mike Axford, Learning & Development Consultant, MA Training Solutions Ltd
11:30
Break
11:50
Case Study: Aligning Learning to Strategy in Practice

Hear how United Utilities are aligning their learning and development programmes to their organisational strategy and long-term vision. Discover the practical steps they’ve taken to ensure development initiatives support business priorities, strengthen capability across the operation, and deliver measurable impact.

Alison Heap, Customer Service Manager, United Utilities
12:20
Panel Discussion: From Learning Activity to Strategic Impact

In today’s rapidly evolving contact centre environment, development programmes must do more than deliver training – they must enable performance, support organisational strategy, and improve customer outcomes.
Our panel of senior contact centre leaders will explore how learning and development is intentionally aligned to business vision and priorities.

The discussion will go beyond theory to focus on the real decisions leaders make: what development initiatives they prioritise, what they’ve deliberately stopped doing, and how they ensure learning investments translate into meaningful behavioural change on the floor.

Expect practical insights into how development programmes can genuinely move the dial for both people and customers.

  • Nicky Redfern, Head of Operations, HMCTS
  • Katalin Gulyas, Customer Interaction Manager, Worcester Bosch
  • Ingrid Brackley, Head of Customer Service, NHS Property Services
  • Lauren Jack, Senior Operations Manager, Aegon
Hosted by Mel Lomax, Learning and Accreditation Manager, CCMA
13:00
Lunch
13:30
Close

Speakers

Alison Heap

Customer Service Manager
United Utilities
Alison drives customer service excellence, leading people‑first teams, shaping supportive, high‑performing cultures and ensuring consistently exceptional experiences for customers every day.

Ingrid Brackley

Head of Customer Service
NHS Property Services
Ingrid leads customer service operations, strengthening capability through improved experience, continuous improvement, insight and technology to deliver lasting organisational value.

Katalin Gulyas

Head of Customer Interaction
Worcester Bosch
Kata drives cross‑functional improvement, developing high‑performing teams and aligning people growth with organisational goals to strengthen capability, collaboration and engagement.

Lauren Jack

Senior Operations Manager
Aegon
Lauren drives operational leadership by enhancing colleague experience, optimising customer journeys, and delivering continuous improvements that strengthen outcomes and empower teams.

Mike Axford

Learning & Development Consultant
M A Training Solutions Ltd
Mike designs and delivers impactful customer experience training, bringing concepts to life with energy while developing engaging learning programmes for diverse teams.

Nicky Redfern

Head of Service Performance Improvement
HMCTS
Nicky leads service performance improvement by empowering teams, strengthening skills, optimizing processes, and driving technology‑enabled improvement for high‑quality, sustainable operations.

Register for this event here

Join us and your industry peers at this exclusive CCMA event
Secure your place today.
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

Contact Us

  • 0333 939 9964
  • info@ccma.org.uk
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Reg No: 5799326