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Using Insights to Deliver Better Experiences

Tue 9 Jun 2026
14:00 - 14:55
Online

How do you improve customer experience while reducing costs and supporting your people? In this Solution Spotlight, you’ll see how organisations use CallMiner to bring intelligence, automation and real‑time guidance together to help teams resolve issues faster, reduce effort and deliver more consistent, personalised experiences.

You’ll find out how unified insights highlight friction across customer conversations, how automation removes repetitive manual work, and how frontline colleagues are supported in the moment to work with confidence and empathy.

Drawing on real‑world examples from Estafeta and Alza (European e-commerce retailer), this session shows how intelligent automation can strengthen CX and EX at the same time, balancing efficiency with the human touch in a large multilingual contact centre.

The solution being demonstrated is CallMiner’s conversation intelligence and automation platform, combining AI‑driven analytics, real‑time advisor guidance, workflow automation and continuous feedback to drive better outcomes at scale.

Please note that, unlike other CCMA events, by registering for this event you acknowledge and agree that your name, job title and email address will be shared with the named solutions provider that you sign up to see. This data will not be shared with any other organisation or third party.

How much is it?

Free to attend.

Why should you go?

Delivering great CX without driving up costs is a constant challenge. In this Solution Spotlight with CallMiner, explore how AI-driven insights, automation and real-time guidance transform both CX and EX. Learn how to balance efficiency with empathy, using practical use cases and continuous feedback to drive better outcomes.

Who is it for?

This session is designed for those working in contact centre operations or IT functions responsible for identifying, sourcing, implementing or using technology in the contact centre. As you would expect, we’re unable to accept registrations from those that work in organisations offering similar solutions. Open to all members and non-members.

Agenda

14:00
Welcome & Introductions
Leigh Hopwood, CEO, CCMA
14:05
Live Demonstration of CallMiner’s conversation intelligence and automation platform
Frank Sherlock, VP International, CallMiner and Ben Harper, International Solutions Consultant, CallMiner
14:50
Q&A
Frank Sherlock, VP International, CallMiner and Ben Harper, International Solutions Consultant, CallMiner

Speakers

Ben Harper

International Solutions Consultant
CallMiner
Ben enables organisations to transform contact centre data into actionable insights, improving efficiency, customer experience, and decision-making through AI, automation, and performance alignment.

Frank Sherlock

VP International
CallMiner
Frank brings 25 years’ experience in contact centres and customer experience, underpinned by an MBA and telecommunications engineering background.

Register for this event here

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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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Reg No: 5799326