Content Guru is Europe’s leading cloud CX provider, bringing together AI, communications, systems of record and IoT technologies into a single environment, storm®. storm® is the choice of enterprises and public sector organisations seeking mission-critical CX that is highly scalable and has deep integration to third-party hardware and software.

Content Guru powers mission-critical CX, bringing together AI, communications, systems of record and IoT technologies into a single environment, storm®. Trusted by large enterprises and public organisations in the UK and globally, including the NHS, UK Power Networks, DVLA, and Tesco Bank, Content Guru delivers resilience, scalability and intelligence across every interaction.

Omni-channel CX – At the heart of every interaction is storm®, the only cloud CX platform trusted to handle blue-light emergency communications. With 99.999%+ platform availability, and 100% uptime through the Emergency Services Platform (ESP), storm unifies every channel—digital, video and voice—so customers can get in touch over the channels most convenient for them.

Omni-automation through AI – AI is transforming how businesses engage with their customers. Through the brain® AI orchestration layer, Content Guru delivers fully-automated and agent-assist solutions that handle the complexity of AI behind the scenes, freeing businesses to focus on what matters most: their customers.

Omni-data CDP – Content Guru’s Customer Data Platform (CDP), storm CKS®, brings together systems of record and lets companies deliver personalised, context-aware experiences for every customer. Agents are equipped with customer data and interaction history to ensure a seamless resolution every time.

Omni-customer IoT devices – Not every customer is human. Internet of Things (IoT) devices and agentic AI assistants now represent a significant proportion of incoming contacts. storm integrates seamlessly with IoT devices to enable smooth machine-to-machine service.

Bringing together its four ‘omni’ pillars, Content Guru is powering massive efficiency gains and cost savings in sectors such as financial services, retail, travel, healthcare, utilities and public sector, whilst simultaneously driving up customer satisfaction. Its clients consistently score at the top of their industries in customer satisfaction and demonstrate faster returns on their investments.

For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.